SOCIAL MEDIA MARKETING IN KENYA

Social media marketing is an affordable and sustainable way to market your business in Kenya. Even more so if you are bootstrapping, or an MSME or startup. It is unfortunate that this method has largely gone ignored, especially among older businesses.

Facebook alone accounts for almost 3 billion active users. That’s almost half of the world’s population. 

HOW SOCIAL MEDIA MARKETING IN KENYA CAN BENEFIT YOUR BUSINESS

For some reason, there is an infatuation with traditional forms of marketing like door-to-door. But even if you are going to go to 30 different people in one day, a simple post on Twitter can yield thrice that number. So social media advertising definitely trumps most conventional forms of advertising. 

Social media can help you grow a steady number of customers organically. Thus, helping you build your brand loyalty in an affordable way.

Social media is also free to use and has users drawn from all ages, geographical locations, and income groups. You can definitely find your intended target group on social media. You can cast a wide net or narrow down your targeting to reach exactly the type of customer you want. And did I say it's free?

WHY CHOOSE US AS YOUR SOCIAL MEDIA MARKETING PARTNER?

Social media audit

We will do a thorough audit of your business, and social media sites (if you have any). The audit will help us identify your target audience and social media insights. The information from the social media audit will help us understand how we can leverage your business to gain more traction on social.

Social media strategy

We will tailor-make a social media strategy for your business. The social media strategy will encompass various factors that will form the hallmarks of our campaign. Factors such as:

Content pillars

The thematic approach for the campaign.

Competitive analysis 

What are your competitors doing?

SWOT analysis 

Your Strengths weaknesses, opportunities, and threats. We will leverage your strengths to exploit the opportunities. Whilst mitigating your threats and weaknesses.

Content Calendar

Finally, we will create a content calendar outlining the daily posts. The content calendar will be inclusive of scripts, copy, and creative direction for a certain period, e.g. one month.

Graphics

We will provide creative visuals for your online campaign. The visuals will not only evoke the intended emotion in your target audience, but also inform, and entertain.

OTHER SERVICES WE OFFER TO BOLSTER YOUR SOCIAL MEDIA

• Social Media Marketing Automation. We can automate your marketing so that you can focus on your core business. Meaning, we will schedule your social media posts using various tools at our disposal.

• Data-driven social media marketing. We can rely on our social listening tools to target specific social media users. We will base our targeting on the sentimentality of their recent posts. This is a particularly useful tool for crisis management and political campaigns.

• Paid-marketing campaigns. We have hands-on experience with ad platforms on different social media. So we can conduct highly targeted campaigns to reach users of specific interests, behaviours, geographical locations, and demographics.

• Community Management.

• Social media management.

• Bulk sms and emails.