SOCIAL LISTENING SERVICES

Social listening is the process of accessing and analyzing what people say about a company, brand or individual on social media. It is useful because if a company or entity knows what people think about it, it can come up with ways to respond.

HOW CAN SOCIAL LISTENING IN KENYA BENEFIT YOUR BUSINESS?

Crisis Management 

If your company or brand is undergoing a crisis, you can single out people who are making bad comments about you. Then you can respond to their concerns.

Political Campaigns 

Social listening can help you identify individuals with doubts about your policies or manifesto. Then you can give them a change in opinion.

Social media marketing campaigns 

Social listening tools can help you visualize the results of your social media marketing campaign. Social listening can also help you  reach specific users who have expressed thoughts about your brand. Thus, helping you to build brand loyalty.  

HOW CAN SOCIAL LISTENING BENEFIT PR FIRMS IN KENYA?

PR firms and marketing agencies do a lot of crisis management and outreach, and social media marketing reports. This is where social listening tools come in. We will provide you with insights that can help you gauge the performance of your online campaigns.

HOW TO LEVERAGE BIG DATA IN SOCIAL MEDIA MARKETING

The world we are living in is ever changing. Emerging technologies search as AI and blockchain are shaping our reality. Your competitors are leveraging on such technologies to gain an edge. It is not enough to post on social media and sit back, waiting for comments. You need to reach your prospective clients in their own timelines. 

HOW CAN WE HELP YOU TO START LISTENING?

We have inbuilt tools to help us get data from various social media platforms in large chunks. We then analyze the data using the latest technologies. And send you a spreadsheet with all the facts you need to know. We can change the settings to fit users in a particular geographical location. We can also know whether a post is negative or positive towards your brand.

For enterprises such as PR firms and marketing agencies, we can install for you software that will help you do your own mining and analysis. Don't worry, you don’t need to have technical knowledge. Our personnel will train you on how to use the software. So let us help you step into the world of data driven marketing.